You ship the order, the customer gets it, and then calls the bank to say: "I didn't make that purchase". That's friendly fraud, and it's been skyrocketing. Visa is about to make VAMP ratios even tighter, but they've also given merchants a new line of defense: Compelling Evidence 3.0, a way to block disputes before they become official charge backs.
"By joining forces with cside, we're helping merchants address friendly fraud and false claims with browser-side device data."
- Monica Eaton, CEO, Chargebacks911
How it works
By 2026, Visa is dropping dispute ratios to
Back in 2024, these ratios were 2.2% for merchants and 1.5% for acquirers. They've been cut by more than half and expected to tighten further. Since VAMP ratios include both TC40 (fraudulent disputes) and TC15's (non-fraudulent disputes), companies that were previously in a safe threshold are now feeling the pressure for protection.
You can lower your count of TC15's with Visa's Compelling Evidence 3.0 program. With the right evidence you can block disputes before they become an officially filed charge back (TC15).
At least two of the following:
Note: Matched transactions must be undisputed and within the 120 day / 365 day time window mentioned above.
Yes, cside fingerprinting is built from non-sensitive permission-free signals.
These evidence points show Visa that the transaction wasn't random or suspicious. The disputed purchase is linked back to earlier purchases made from the same trusted device.
Generates a unique hash for laptops, desktops and mobiles (96% accuracy)
Uses Mobile IMEI only
Desktops/laptops: often lack a reliable ID
Builds the hash from non-sensitive, permission-free signals
IPs, cookies, and other PII data
Same hash shows that the customer's device was used across multiple transactions
Evidence is fragmented
(different identifiers per platform)
One client-side script, hash delivered via API or webhook
Multiple tools to gather device details
Every blocked dispute is money saved. According to CNBC, businesses lose $100B+ per year to "friendly fraud". In addition to painful processing fees your business loses inventory and time. Fingerprinting evidence makes it easier to retain the sales revenue that you've earned.
Fingerprinting can serve as evidence to save your team from the formal dispute response process. Let's look at where device fingerprinting fits into Visa's Order Insight program:
With the right data, you can achieve more "blocked disputes". At this stage your VAMP ratios (TC15 + TC40s) are not impacted as the cases are considered to be closed early.
Avoid charge back fees (around $20/dispute), technical penalties (up to $250), and appeal costs.
With CE 3.0, disputed friendly fraud transactions that are resolved early don't count as TC15s in Visa's VAMP ratio.
Staying below a VAMP ratio of 0.5% prevents account restrictions or termination.
Merchant revenue vanishes to "that wasn't me" claims. Win back sales to stop the profit leak.
Everything you need to know about the product.
Only c/side delivers
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